Your customers search
before they buy.
We make sure they find you first.
Paid search built for the agronomic calendar — from pre-plant herbicide season to harvest equipment closeouts. We know the difference between dryland and irrigated. Does your agency?
What we believe about
agricultural paid search.
Ag deserves the same bid strategy sophistication as SaaS. Seasonality isn't a limitation — it's your sharpest targeting signal.
+312%
ROAS
Winter Wheat Campaign · Midwest Seed Co.
5 AM
Peak search hour
Before first pass. We bid for it.
The grower searching "glyphosate resistant waterhemp control" at 5 AM is not a demographic. He's a decision-maker with a credit card and a field problem.
4.1×
Avg. ROAS
61%
Lower CPA vs. generalist agencies
Seasonality isn't a problem — it's a targeting advantage. Pre-plant windows, harvest closeouts, and post-harvest planning are three distinct campaigns, not one.
89%
Impression share
Corn Herbicide Season · Q2
A generalist agency will name your ad group "Agriculture - Broad." We name it "Glyphosate-Resistant Waterhemp - Central Corn Belt - Pre-Emergent Window." That difference is the entire margin.
Three verticals. One language.
We don't serve every industry. We serve the ag supply chain — and we know every node of it.
Bid on the agronomic moment, not the brand.
When a grower searches "high yield corn hybrid drought tolerant" in February, they're three weeks from a purchase decision. We own that window.
“$2.1M in seed contracts attributed to paid search in 2024 growing season.”
Harvest closeout ads that actually close.
Equipment search spikes 340% the week after first frost. We have the campaigns pre-built, the bid adjustments scheduled, and the landing pages ready before your competitors wake up.
“47 units moved in 8 days during fall closeout. One regional dealer. One campaign.”
Resistance management starts with search.
Growers searching for "glyphosate alternative soybeans" are already past your brand. We intercept them upstream — when they're diagnosing the problem, not shopping the solution.
“61% lower CPA vs. previous agency. Same budget. Herbicide season 2024.”
Real campaigns. Real ad groups.
Not stock screenshots. These are actual campaign architectures from our clients' Google Ads accounts.
Midwest Seed Co. — Kansas
Oct 2024 – Feb 2025 · $28K/mo
The Problem
Ag-tech seed startup spending $28K/mo with a generalist agency. Ad groups named "Wheat Seeds - Generic". CTR at 1.2%, ROAS at 0.8×. Burning runway.
Our Approach
Rebuilt campaign architecture around planting windows. Created 14 ad groups mapped to specific wheat varieties, soil types, and resistance traits. Bid adjusted for county-level frost date data.
4 months to full optimization
Actual Ad Group Names · Google Ads
Soft Red Winter Wheat - Pre-Plant Window - OH/IN
Hard Red Winter Wheat - Drought Tolerant - KS/OK
Fusarium-Resistant Varieties - High Disease Pressure Counties
Wheat Seed Dealer Locator - Within 50mi - Mobile
Competitor Brand Conquest - Harvest Ready Varieties
ROAS
0.8×
4.1×
CTR
1.2%
6.8%
CPA
$840
$195
Impression Share
22%
89%
The farmer searching at 5 AM deserves to find you first.
Not your competitor. Not a generic results page. You — with the right message, the right bid, at the exact moment the agronomic calendar opens the window.
Playbook: email only · No spam · Instant download